Who killed the Newspaper?
"Video killed the radio star." - The BugglesFor the last few months, someone has been delivering the San Jose Mercury News to my Santa Clara home. I don't know why. I have tried emailing them and asking them to not deliver the newspaper but they insist on continuing their unwanted altruism. I wonder how they reconcile with the fact that I am not a paying. And it's not like I read the newspaper either... someone or the other picks it or drops it into the trash.
Which brings me to the premise of this post... Why has the newspaper become so unwanted these days (so much so that I won't even read it for free)? The Mercury News isn't the best thing on the newspaper stand, but in many respects their coverage of the Silicon Valley's high-tech industry is unrivalled. Newspapers try to inform their consumers about the local news, weather, sports, schools, job market... the keyword here being LOCAL. But for a 26-year old foreign high-tech worker in California, weather is never a concern given the mildness of it. Sports hardly impresses... who cares what the Stanford Cardinals/Oakland Raiders/SF Giants/49ers are upto?? Don't need a new job right now, and even if I do it looks like the headhunters are finding me faster than I need jobs. In a wired world where people are close to their computers nearly all their waking hours, all these things can be checked for free, updated real time and from many competing sources. Craigslist and Ebay stole the classifieds business from the newspapers, and Monster Jobtrak the jobs search market.
The final nail in the coffin was struck by President Bush's war on terror. If you track the most emailed stories on any of the news websites, the Iraq related headlines are never something anyone emails to anyone else. These newspapers executives should learn about Shannon's Information Theory, known to most EE or CS grads, says that the information content of any piece of information is inversely proportional to the probability of it's occurrence. Clearly "50 dead in Baghdad" is a very deplorable incident, but doesn't really add to anyone's knowledge of the world at large... Minus the few people in the White House, everyone knows that Iraq is in a civil war and given the 3000 civilian deaths in the last few years, the last resort of fools is to just contest the definition of a "civil war". Dilys voiced the same opinion recently about news as a pessimistic world view, where bad incidents make the frontpages faster than good ones.
And finally a plug for the New York Times. I love reading it online! The Times gets it... no pop-ups, no weird banners, most emailed/blogged articles, stories that contain fun information... Tonight I read the following excellent news-stories:
San Franciscans hurl their rage at the Parking Patrol
First-Baby Sweepstakes Fuels Immigration Debate
Seeking Big Payoff, Companies Pay Dearly for Tech Trade Show
Job Growth Is Strong, Surprising Economists