
Exposing the Wine Snobs
Although I stay an hour away from Napa, I've never gone wine tasting. (There are reasons for that but I won't go into that for now.) What really got me started on wine was "Sideways". The protagonist in the movie likens himself to a Pinot grape as opposed to a Merlot, because the Pinot needs tender care and a perfect mix of environmental conditions to grow, while the Merlot thrives no matter how harsh the conditions. In fact the two title characters in the movie are modeled after the two varieties of grapes. Guess what happened after the movie, the sales of Pinot Noir sky-rocketed.
I used to be a wannabe wine connoisseur. Something I read today though made me rethink my desire to join the club. So to the funny article that made me lose my religion...
"The Wine Snob Scandal". It talks about a PhD student Brochet who wrote a thesis entitled
"Taste: A Study in the Representation of Chemical Substances in the Arena of Consciousness." Brochet played a devious game with all these wine-tasters who are probably paid a lot of money to get drunk. One experiment he tried was to give the tasters a white wine which evoked the standard responses of "fresh, dry, honeyed, lively". When he served the very SAME wine colored with a red tasteless dye the usual adjectives "intense, spicy, supple, deep" for red wines showed up in their descriptions. The same wine served from different bottles also produced different responses, playing on the biases of the tasters. If you don't know what these adjectives stand for and couldn't really sense a hint of cheese in that last bottle of Chardonnay, don't worry most of the experts don't seem know a whole lot either. Just sip away and fake it! "I sense a touch of strawberry... exquisite!"